Target Audience Research of Magazines

Different Magazines:

Q Magazine:

Mark Ellen and David Hepworth founded Q magazine in 1986 because they felt there was a niche market for an older generation who liked to buy CDs, which was still a new thing on the market at the time
It was originally going to be called 'Cue' Magazine but was changed as there were fears it could be mistaken for a snooker magazine, so it was changed to a single letter that would be more prominent on a newsstand.

The Target Audience for Q Magazine is for both men and women in their 30s and 40s who are looking for a more sophisticated way of finding out about 'alternative' style music; that just talks about the music itself and leaves out the details of what the artist is wearing and so forth. However, it seems it does not appeal much to women of that age and has a wide teenage reading audience.





Source:http://www.slideshare.net/alickelly539/q-magazine-research-41115372

I chose to research this magazine because the genre of my magazine is also indie music although my target audience is younger than the target audience of Q so as an opposite age group, looking at what not to include in my magazine for a younger audience.

 

NME:

NME stands for New Musical Express and is a British music magazine published since 1949. It is largely associated with rock, alternative and indie music and was abbreviated to NME to stand out more on magazine stands and easier to read.

The target audience of NME Magazine is  mainly male, aged between 17-30 who want to find out about new music, from a middle and working class background.

The average age of their readers are 25
73% of their readers are male
73% belong to the social grade ABC1
34% work full time
18% work part time
26% full time students
  :

Source:http://www.slideshare.net/hannahfox1/nme-11855499

I chose to research this magazine because the genre of my magazine is indie music, the same genre NME is and my target audience is aged between 16-25, which is very similar to the age of NME's target audience. Researching this magazine has given me ideas on what I need to do to attract the same sorts of readers of NME, although NME has a largely male audience compared to my magazine where I would like to have a mainly female audience.

Kerrang:





The first issue of Kerrang was released in June 1981 as a one-off supplement in the Sounds newspaper. Named after the onomatopoeic word that derives from the sound made when playing a power chord on a distorted electric guitar, Kerrang! was initially devoted to the New Wave of British Heavy Metal and the rise of hard rock acts. In the early 2000s it became the best-selling British music newspaper.

The target audience is mainly male, aged between 17-24, interested in rock music.

52% belong to the social grade ABC1
The average age of the reader is 22


Source:http://www.slideshare.net/hannahfox1/kerrang-11855498

 

 

I chose this magazine because it is produced for the same age range I am looking to create my magazine for